February 6, 2021
Buying a home can be an emotion-driven affair, but in selling your home you must be guided by logic and objectivity.
The goal in selling is to maximize profit potential, many times known as “WAM” or walk-away-money. In some cases, first-time sellers aren’t really aware of how to do this effectively.
So here’s our best advice for Northern Colorado first-time home sellers in 2021. Read on to find out what you should do.
Price It Right
Pricing right for a sale is perhaps, the most important marketing tool. Pricing too high or too low can hurt your chances of a sale and missing the mark in either direction, can cause your house to languish on the market.
In our current market, if a home remains listed for 7-14 days without going under contract, the buying public begins to wonder, “What is wrong with the house.” So, pricing right is essential.
The best move for first-time home sellers in Northern Colorado? Have a trusted Real Estate professional on your team! Here’s why . . .
“You’ll fare much better if you select an experienced real estate agent who sells a fair number of listings, preferably in your neighborhood. Your agent will analyze comparable sales and prepare an estimate of value – often called a CMA – for comparative market analysis. It is OK to compare this to the Zestimate at Zillow, but note the variances your agent will point out because your listing agent should have the experience and education to provide you with a more accurate opinion of value.”
To find out more about how your Northern Colorado agent can help you price to sell, just call or text970.820.0969. Or, email tavery@c3-re.com if you prefer.
Use Professional-Quality Photos and a Compelling Description
Sellers should avoid skimping on listing photos, both on quantity and quality. Most home buyers today begin their home search online, so photos are critical in online listings. This trend will only become more prenounced in 2021.
First-time Northern Colorado home sellers who will use substantial online marketing, will benefit a ton from the use of professional-quality photos.
“You must ensure that the photos in your listing are top-notch. Investing in a professional photographer will ensure that your property is presented in the best light. Be sure to capture all the spaces around the home, as well as the surrounding views.”
Nearly as important as the photos, is the listing description. This content must be compelling and contain enough information, without overwhelming house hunters.
You need to paint a vivid picture of your home in a narrative fashion if at all possible.
At C3, we are committed to professional photography, including shots at dusk and aerial photos as well. We also have experience in this type of copywriting and can absolutely craft an irresistible description!
List on All the Online Platforms and Promote
Next, be sure to take advantage of all the online listing platforms and venues. Home sellers should, “for better exposure in 2021, consider listing on multiple platforms. You can choose between property listing websites such as the multiple listing service (MLS), Mashvisorr, Zillow, Redfin, and Trulia. You could also consider a marketplace like Craigslist.”
But that’s not all you need to do. You also need to promote your listings via social media.
Share your listing with all the relevant groups to which you belong while your agent does the same. “Next, promote your listing on platforms like Twitter, Instagram, and LinkedIn with relevant hashtags. You could also consider posting a short video of your home on YouTube.”
Market to Millennials and Gen Zers
A good tactic for any home seller, but especially for first-time Northern Colorado home sellers, is to market to the right and largest audience. And today, that would include Millennials with Gen Zers right on their heels.
And here’s why this is important for home sellers in 2021 . . .
“The largest generation in history, Millennials, will continue to drive the housing market as they outnumber Gen X and Baby Boomers. Older Millennials will likely be trade-up buyers, while the larger, younger segment of the generation age into their key home-buying years. Meanwhile, Gen Zers will begin to make their presence known in 2021 as they compete with younger Millennials for entry-level homes. The impact of the oldest members of Gen Z on the market will only continue to grow.”
Your Realtor®️can develop an outstanding marketing plan to target this specific market.
Hire an Experienced, Local Real Estate Professional
As we’ve indicated throughout, using an experienced Northern Colorado real estate agent is, without question, one of the smartest things first-time home sellers can do – especially since the advent of COVID.
“If you want to sell your house fast, working with a real estate agent is advisable. Real estate agents across the US have quickly adapted to the current situation. So having one by your side will surely help you sell your home during COVID-19.”
Besides, your agent has access to the MLS and other listing venues, which may not be the case if you opt for the For Sale By Owner [FSBO] route.
Keep in mind that the majority of FSBO’s do not sell and when they do, the price is often 20%-33% lower than market value! An honest attempt to “save money,” actually winds up costing far more in the long run.
So if you’re one of the many first-time Northern Colorado home sellers who want to maximize your walk-away-money and get your home sold fast, contact us today at 970.820.0969 or email tavery@c3-re.com .
